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Adidas owns the rights to the Boston Marathon. In 2001 we started a new tradition. All of the names of each participant were added, in a gloss varnish, to the commemorative, 2-sided poster, which features the iconic John Hancock Tower. The post cards also had the names printed on them and could be mailed from the event, postage free, to friends and family back home.


At the adidas event booth the runners could take a selfie in front of their name on a glass display wall. Also included in this yearly exhibit is a wall of names of every participant that ever ran the Boston Marathon, a tradition that dates back to 1897.

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